Clean + Spirited

The Sprightly CBD tagline was presented as "Clean & Spirited", from here I created a logo that was a healthy balance of organic and medicinal. A solid tincture droplet mixed with attributes of falling leaves provided a simple mark to represent the brand. The upward slant of Sprightly wordmark represents the liveliness and energy the product bestows upon its customers.

With five different strengths of CBD available it was my job to now create cohesive packaging and labels for each bottle. The label had to be designed to be easily adaptable, as gummy and salve products were to be added at a later date.

Social media carousels were perfect for CBD recipe and FAQ posts, as well as highlighting user generated content from some of Sprightly's happy customers.